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Our History

Our fearless leader’s LOVE for automobiles and auto body shops is in her genes. That genetic line traces back to her great grandfather’s shop, the Harley Graves Garage, founded in 1932 in Macomb, Illinois.

Harley’s sons picked up the torch founding a brake and muffler shop, as well as a mechanical shop. Michelle’s father opened a mechanical shop he operated for 65 years. Her uncle continues to own and operate the brake and muffler shop he opened in Macomb, Illinois.

B2B Automotive has roots nearly three decades deep. Owner Michelle Nelson founded her first agency in Macomb, Illinois with $300 and an unrelenting determination and will. Relocation to St. Louis, Missouri took the agency in a new direction – merging the two things she loves, the auto shop industry and marketing – and brought a name change. With an extensive research foundation, Media Mix became B2B Automotive. Amped about the new opportunity and a plan to grow the business, Michelle and her team began to build a business that focuses on putting customers first.

Growth opportunities took Michelle to the West Coast in 2012 where she developed a strong California clientele. She started out in San Francisco and settled in Palm Springs, California. Today, the company has grown to a national full-service agency serving automotive collision repair shops, towing companies, vehicle dealerships, and auto collision repair equipment and paint supply distributors in 30 states.